LISA SCHUMACHER JOINS COHERENCY AS SENIOR VICE PRESIDENT OF CLIENT ENGAGEMENT
Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Lisa Schumacher has joined the firm as Senior Vice President of Client Engagement.
“Coherency is helping brands shake up the way they increase affinity and deepen engagement with their consumers – a passion of mine for more than a decade – and they’ve built robust tools to do it,” said Ms. Schumacher. “The Coherency team is building genuine value for marketers. Their predictive tools, fresh insights, storytelling and strategic savvy go straight to the heart of marketing challenges. I am so excited to join this team of industry innovators.”
Lisa comes to Coherency from Startup Institute Chicago, where she served as Managing Director of the immersive, alternative education startup. The program is known for helping individuals cultivate a startup mindset, gain culture skills, and build a network to launch their careers in the innovation economy.
Prior to Startup Institute, Lisa was Senior Vice President of Strategic Accounts for C Space, an Omnicom research agency. During her nearly ten-year tenure, Lisa served as the strategic account lead on several of the firm’s largest clients and contributed to the company’s leadership team.
“Our search for someone with Lisa’s talent and skills has been fueled by the tremendous growth we’ve realized from our stellar list of clients. Lisa’s deep understanding of the challenges faced by marketers today, combined with her innate ability to identify creative solutions, makes her the perfect addition to our team,” said Jeff Meleski, CEO of Coherency. “Our clients will benefit greatly from Lisa’s collaborative and innovative approach.”
Coherency is helping world-class clients across industries decipher the emotional and rational drivers of consumer behavior. Coherency’s innovative methodologies, including its proprietary LoveQuotient®, the first-of-its-kind that quantifies consumer love for a brand, are designed to help brands build deeper emotional connections with consumers. Coherency is based in Los Angeles, with offices in New York and Chicago. For more information visit www.coherency.com.