We put to work a vast range of tools to surface the
meaty insights that inform our clients’ business
strategies and commercial decisions. Our teams are
experts in research methodologies that optimize
respondent participation, study findings, and
Coherency is proud to have developed our own
iPad-based app to revolutionize the collection and real
time tabulation of data for qualitative research.
Focuses brand positioning through an emotional lens,
mapping your brand persona to consumers’ emotional
needs; diagnostic capabilities provide insights that
build relationships and lead to desired behaviors.
Monitors your brand’s emotional health over time,
measuring your brand personality, values, and depth
of connection with consumers.
Defines your core and opportunity targets based
on their emotional need states, personality attributes,
Assesses your brand’s alignment with your consumers
on their “inner self” and “aspirational self” perceptions
to help your brand integrate into their lives.
Informs key positioning and messaging to unlock the
hearts and minds of your consumers by fulfilling their
emotional needs and maximizing compatibility with
their personalities and values.
Measures the emotional response to your creative, utilizing proprietary technology and engagement exercises that tap into the underlying emotional connection, applicable to TV concept and pilot testing as well.
Explores feasibility of new products and strategic partnerships utilizing our emotional brand elasticity module.
Evaluates existing products and packaging to better
align with consumers’ emotional and rational needs.