Developed by our own Nelson Tao, LoveQuotient® adapts the principles of relationship science and compatibility-matching algorithms to provide the first empirical measure of emotion between consumer and brand. This singular methodology helps inform a broad range of business strategies, including brand assessment, customer segmentation, communications testing, customer experience, and product innovation.
Assess, refine, and monitor your brand equity in the marketplace.
Surface attitudes, motivations, and segments of targeted consumer groups.
Inform and optimize communications between your brand and its biggest fans.
Capture the purchase journey and narrow the gap between attraction and action.
Identify new opportunities and enhance the products people love.