Using touchscreens, respondents participate in highly visual exercises that provide engaging stimuli and encourage them to express emotions that they might be otherwise unable to articulate. Real Time Chatter then captures and archives all the feedback, which can be sorted, exported, and shared as part of a broader knowledge base.
Market research’s classic associative exercise — the collage — has been reimagined, thanks to Real Time Chatter. Respondents choose from thousands of images on an iPad to create, edit and title their collages. Clients, observing user progress from anywhere in the world, can see each collage as the respondent creates and finalizes the work, lending new meaning and context to the data.