LoveQuotient is our proprietary methodology for quantifying and
increasing the emotional connection between consumers and brands.
For us, LoveQuotient is more than just a methodology – it’s a
philosophy we apply to our many capabilities.
techniques
We put to work a vast range of tools to surface the
meaty insights that inform our clients’ business
strategies and commercial decisions. Our teams are
experts in research methodologies that optimize
respondent participation, study findings, and
actionable recommendations.
a partial list of techniques includes:
- Biometric testing
- Ethnographies
- Focus groups
- Ideation sessions
- In-depth interviews
- Quantitative surveys
- Segmentation studies
- Tracking studies
technology
Coherency is proud to have developed our own
iPad-based app to revolutionize the collection and real
time tabulation of data for qualitative research.
our real time chatter app delivers:
- Uniformity in exercises across markets
- Consistency in stimulus (e.g., visual imagery) to aid in
identification of trends - Immediate tabulation that provides for faster analysis
of findings
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coherency solutions
Our research methods solve for a broad range of business challenges...
brand strategy
Brand Mapping
Focuses brand positioning through an emotional lens,
mapping your brand persona to consumers’ emotional
needs; diagnostic capabilities provide insights that
build relationships and lead to desired behaviors.
Brand Tracking
Monitors your brand’s emotional health over time,
measuring your brand personality, values, and depth
of connection with consumers.
consumer understanding
Emotional Segmentation
Defines your core and opportunity targets based
on their emotional need states, personality attributes,
and values.
Compatibility Assessment
Assesses your brand’s alignment with your consumers
on their “inner self” and “aspirational self” perceptions
to help your brand integrate into their lives.
communications
Brand Messaging
Informs key positioning and messaging to unlock the
hearts and minds of your consumers by fulfilling their
emotional needs and maximizing compatibility with
their personalities and values.
Creative Testing
Measures the emotional response to your creative, utilizing proprietary technology and engagement exercises that tap into the underlying emotional connection, applicable to TV concept and pilot testing as well.
product development
Brand Extension
Explores feasibility of new products and strategic partnerships utilizing our emotional brand elasticity module.
Product Optimization
Evaluates existing products and packaging to better
align with consumers’ emotional and rational needs.