Address a world of research objectives, from digging deep into the mindset of a hard-to-reach consumer segment to fueling product innovation by engaging in co-creation with potential customers. With Digital Hives, you set the agenda.
With flexibility in size and duration, our Hives help you harness the benefits of a traditional online community — minus the costs of an annual commitment or rigid user specifications that get in the way of evolving conversations.
Our Hives can be launched in less than a week. They’ll run as short as two days or as long as you possibly need. What’s more, they are wholly customizable to meet needs for user recruiting, design and budget.
Our Digital Hives platform offers multiple integrated methodologies, including:
Hive outputs are as rich as the insights they surface, which can include video and written materials to provide a more nuanced awareness of consumer attitudes, needs and behaviors.