Coherency and TLC Co-Present at Media Insights & Engagement Conference 2019 (Video)

January 29, 2019

Debi Pomerantz, Senior Vice President of Research at TLC and OwnTV, and Coherency CEO Jeff Meleski presented TLC Emotional Taxonomy: Deciphering Viewer Need States to Inform Network Strategies on January 29th at the Media Insights & Engagement Conference in Los Angeles, California. The pair shared the design and learnings of a custom research study conducted by Coherency to identify and examine viewers' emotional need states satisfied by TLC programming to inform scheduling and development strategies for the network.