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Denise Saldana, Director Strategic Opportunities - Insights North America at Colgate-Palmolive, and Coherency CEO Jeff Meleski presented Harnessing Consumer Emotion to Revitalize and Fuel Growth Within Brands on October 16 at TMRE in Scottsdale, Arizona. The pair shared the design and learnings of a custom research study conducted by Coherency to identify and action the underlying consumer emotions associated with purchase and usage of Colgate's Irish Spring and Softsoap brands.