- Chief Marketer | December 6, 2018
Branding With a Cause: Knowing When the Risk Is Worth the Reward
Brands can connect in powerful, emotional ways with consumers through support of social responsibility or political causes. Brands can also infuriate, confuse, and drive some consumers away. Should your brand take a stand?
- ADOTAS | October 31, 2018
Aligning Your Brand with Social Causes: a Risky Sport or Shrewd Marketing?
Supporting a social or political cause can be a powerful way for brands to connect with consumers emotionally. It can also infuriate them, disgust them, and drive them away. Should your brand try it?
- October 16, 2018
Coherency & Colgate-Palmolive Co-Present at TMRE 2018
Denise Saldana, Director Strategic Opportunities - Insights North America at Colgate-Palmolive, and Coherency CEO Jeff Meleski presented Harnessing Consumer Emotion to Revitalize and Fuel Growth Within Brands on October 16 at TMRE in Scottsdale, Arizona. The pair shared the design and learnings of a custom research study conducted by Coherency to identify and action the underlying consumer emotions associated with purchase and usage of Colgate's Irish Spring and Softsoap brands.
- Newswire | January 24, 2018
Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement
Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement.
- CHIEF MARKETER | March 29, 2017
4 Pitfalls when Capitalizing on Nostalgia Marketing
Feeling more nostalgic these days? No surprise! From product reintroductions to marketing campaigns, everywhere we look we see marketers vying for our affection for happy memories.
- Forrester Research | February 3, 2017
Improve Loyalty Measurement With Behavioral And Emotional Metrics
Earning customer loyalty is critical to business success and B2C marketers need to be able to measure and demonstrate that loyalty to the business. Marketers predominantly rely on retention metrics to measure the effectiveness of their loyalty strategies, but that approach ignores the emotional context of customer relationships. Read full report
- PR NEWSWIRE | January 18, 2017
Lisa Schumacher joins Coherency as Senior Vice President of Client Engagement
Marketing insights and strategy agency Coherency has appointed Lisa Schumacher as Senior Vice President of Client Engagement.
- TRAVEL WEEKLY | September 19, 2016
Understanding Consumers’ Love for Travel Brands
We all know a family who takes a Disney vacation year after year despite a world of travel choices. Or the retired couple planning to embark on their 12th Celebrity Cruise rather than plunging into a new experience. What drives this type of loyalty in people? The simple answer is love.
- LUXURY DAILY | July 19, 2016
Emotion-Based Research: Measuring Consumer Love for Luxury Brands
Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.
- BROADCASTING & CABLE | May 9, 2016
NBCU wants clients to feel the Lifestyle Love
New tool builds relationship between network brands and advertiser brands.
For more than a dozen years, Coherency, previously Chatter Inc., has been helping world-class clients across all industries understand the emotional and rational drivers that make consumers tick. The marketing insights and strategy firm’s suite of quantitative and qualitative research tools decipher the emotional connections at the heart of consumer behavior. Coherency is based in Los Angeles, with offices in New York. For more information visit www.coherency.com.