- CHIEF MARKETER | March 29, 2017
4 PITFALLS WHEN CAPITALIZING ON NOSTALGIA MARKETING
Feeling more nostalgic these days? No surprise! From product reintroductions to marketing campaigns, everywhere we look we see marketers vying for our affection for happy memories.
- Forrester Research | February 3, 2017
Improve Loyalty Measurement With Behavioral And Emotional Metrics
Earning customer loyalty is critical to business success and B2C marketers need to be able to measure and demonstrate that loyalty to the business. Marketers predominantly rely on retention metrics to measure the effectiveness of their loyalty strategies, but that approach ignores the emotional context of customer relationships. Read full report
- PR NEWSWIRE | January 18, 2017
LISA SCHUMACHER JOINS COHERENCY AS SENIOR VICE PRESIDENT OF CLIENT ENGAGEMENT
Marketing insights and strategy agency Coherency has appointed Lisa Schumacher as Senior Vice President of Client Engagement.
- TRAVEL WEEKLY | September 19, 2016
UNDERSTANDING CONSUMERS’ LOVE FOR TRAVEL BRANDS
We all know a family who takes a Disney vacation year after year despite a world of travel choices. Or the retired couple planning to embark on their 12th Celebrity Cruise rather than plunging into a new experience. What drives this type of loyalty in people? The simple answer is love.
- LUXURY DAILY | July 19, 2016
EMOTION-BASED RESEARCH: MEASURING CONSUMER LOVE FOR LUXURY BRANDS
Ask the most fashionable people on the street why they buy the designers they do and they will likely struggle to provide a rational reason. That is because it is less about the practical and more about the emotional connections that they have with certain brands, especially when it comes to luxury.
- BROADCASTING & CABLE | May 9, 2016
NBCU WANTS CLIENTS TO FEEL THE LIFESTYLE LOVE
New tool builds relationship between network brands and advertiser brands.
- MARKETINGPROFS | May 5, 2016
WHAT DRIVES THAT CRAZY LITTLE THING CALLED BRAND LOVE
In an article in MarketingProfs, our CEO Jeff Meleski explains why a woman "must have" a Louis Vuitton when she can buy a perfectly good purse for a tenth of the cost. It's a great read for anyone who wants to understand how we measure and drive love for brands!
- THE FINANCIAL BRAND | April 28, 2016
CAN CONSUMERS REALLY LOVE THEIR BANK?
Consumer love for a brand drives preference, word-of-mouth and loyalty. This might sound strange in the banking sector, where marketing tends to focus on rational benefits. But it’s been proven that consumers can connect with banking providers on very deep, emotional levels.
- RESEARCH LIVE | April 15, 2016
APPLYING MATCHMAKING TECH TO BRAND EMOTION
“The subconscious strongly influences purchasing decisions, yet traditional emotion-based market research techniques are qualitative and although informative, their scope is too limited to strongly inform marketing strategies,” says Nelson Tao.
- BROADCASTING & CABLE | March 22, 2016
VIEWER ENGAGEMENT DEPENDS ON THE LOVEQUOTIENT
Viewing parties now happen on social media, which makes gauging emotional response to programs even more crucial.
For more than a dozen years, Coherency, previously Chatter Inc., has been helping world-class clients across all industries understand the emotional and rational drivers that make consumers tick. The marketing insights and strategy firm’s suite of quantitative and qualitative research tools decipher the emotional connections at the heart of consumer behavior. Coherency is based in Los Angeles, with offices in New York. For more information visit www.coherency.com.